>>Brand founder story

 
>>Dining room introduction
 
Akasakatci is a famous catering corporation serving Japanese food and Korean food.  It consists of four restaurants, i.e. Hongmei restaurant, Xintiandi restaurant, Daning restaurant and Hefeng restaurant. Having rooted in Shanghai, an international metropolis, relying it as a platform and making good use of its technological and talent resource, we have developed ourselves with a distinctive management and development mode.  After a rich accumulation of experience operating in this area, we have created an own well-known brand in Shanghai food industry.
 
   
Motto:
Being persevering, never giving up.
Nothing can replace perseverance, whether genius or talent. Perseverance is only way to success.

Shanghai Akasakatci F&H Co, Ltd. is a catering cooperation serving barbecue, tappasaki and Japanese food with own characteristics. We devote us to be one of most outstanding enterprises in Shanghai. We draw the talents and hold to together to innovate continuously based on a keen awareness that the brand is vital for our business. Having rooted in Shanghai, an international metropolis, relying it as a platform and making good use of its technological and talent resource, we have developed ourselves with a distinctive management and development mode. Having rooted in Shanghai, an international metropolis, relying it as a platform and making good use of its technological and talent resource, we have developed ourselves with a distinctive management and development mode. Looking into the future, we will be as hardworking as ever and be enthusiastic for insisting on the managerial principle to achieve our enterprise goal. We believe that, under a improving system, Akasakatci will be progressing with a robust pace towards success.

The time occurred in October, 1976, was situated at the Fujian Province Jianyang's suburbs small countryside, the young boy who filled curious and never concedes is born in there. Perhaps does not have many people to know that place, have not talked about there, that is the rough terrain which is situated at the foot of a hill and beside a stream. The simple villagers in the unique terraced field grow rice, the mountainside plant the tea, the bamboo, the orange, the wooden nai fruit mostly (peach tree and plum tree graft) and so on. The young boy's development process, does not have the difference with the village in child, on the one hand studies on the other hand the study to help in the family the busy farm work. But, such environment and day after day the life again and again, is not he wants at heart, also because of his this existence long idea, has been opening in the future a leaf of splendid struggle process window at heart.

in 1995 the Spring Festival, uncle who did business in Shanghai goes home to celebrate the new year, to know his intense idea, therefore the decision led him to fill novel and opportunity big urban - Shanghai to this. By now his age slightly did not have the experience, the heart which was only a love will spell will only then win the faith which and never concedes, every day will get up will sooner or later turn over to make the north and south solid stuff with uncle business, this was also he first time contacts anything does business, how to recognize the product the quality quality, how with the customer discussion business, under the order form, to produce goods delivers goods, receives money and so on service links. Because studies earnestly adds on uncle's encouragement, after experiencing six month-long exercises, he starts himself to be young boss independently. Is young boss, in fact is the people are named moves the brick, is transports the regional north and south solid stuff to Shanghai sells, from the visiting customer, answers the telephone, to meet the list, to deliver goods, to receive money is. After more than one year of diligently sincere and customer contact, uses service transportation vehicle, also changes into the motorcycle from a bicycle, then changes into four round small bread again.

In front more than one year of work informed and experienced study, although has been fed up the suffering, but also accumulated the small first barrel gold, will take in the future the extensive operating enterprise's foundation. At the end of 1996, he decided that registers one to belong to own Trading company. Because insists the good faith management, brought more opportunities to him, the sales commodity also increased the seasoning and the seafood freezing, and has developed the large-scale factory, the university cafeteria as well as the well-known Guangdong Dining Company and so on purchase quantity big customers. Certainly, the staff population from own developed to already had several work partners

1997 financial crisis, food and beverage industry inventory bad account rate unusual high, the enterprise which just started to him attacks unusual big, the loans recycling is not ideal. Also because of this reason, he thought that should well think how should strive for to strive for to change newly embarks again. In this time, American western-style food customer's ingredients is long, recommends him to participate in the American Beef Association's promotion to meet and the training program, such learning process has established him to beef specialized knowledge grasping. At that time, the upscale beef only then the Hong Kong prosperous greatly line was making the sale, moreover only sells gives the large-scale high-end customer. He saw this opportunity, therefore he tries to find solution to become himself one of greatly prosperous line of customers, then for middle and small scale has again upscale beef retailing to the upscale beef the demand customer. From 1997 to 2003, the younger brother younger sister continued from the school graduates participation together comes to this sales team, these years's painstaking effort also gradually grew strong from pure dining allocation reforming to has several specialized freezing wholesale chain store.

in October, 2000 Britain mad cow disease erupted, simultaneously has also brought disaster to US's import beef, but the Chinese government based on consumer protection's standpoint, announced that forbade from the American import beef. But the high quality upscale beef still has the formidable market demand. This crisis speaking of him is also a favorable turn, as a result of the management process before, often with Shandong, Hebei, Inner Mongolia And so on Large-scale Meats Slaughter house has in the service contact, at this time happen to applies in the American Beef Association's professional training, he chooses the best meat product from the domestically produced beef, satisfies the market scarce upscale beef the gap.

The story development arrived in June, 2004, has held the upscale beef market recommendation meeting the Dalian concurrently loose snow dragon black yak to Shanghai, he attended this grand meeting on invitation, after the recommendation could end, with returned to Dalian breeding farm along with breeding farm mister, carried on travel of the visit study. This lets his big opening mind, domestic has the such large-scale breeding farm unexpectedly in China, the breeding farm uses high specification high-tech the cultivation technology and the management, the product pulp setoff is well-known global Japan and the cow, but price then Japan and cow 2/3. He happy extremely, henceforth he may provide for the customer is upscale, but reasonable price high quality meat product.
At the same time sprouted a renewal idea: Opens one to sell the upscale beef dining room primarily, is high the nutritional value, the feeling in the mouth first-level stick's high quality beef shares directly with the consumer. After therefore informs the idea the collaborator; He Zong is also one of collaborators, he participated in this dining room conception, proposed that uses “the Akazaka pavilion�to come as the dining room to name, because Akazaka is a Japanese Tokyo's upscale dining and the entertainment area, the young people gather the joyful pronoun.
On the rainbow plum road's first Akazaka pavilion dining room was born finally in May 18, 2005, although the story master is the food and beverage industry original material supplier, but actually does not have how many concepts to the dining room management, looks for the spot, the decoration, a move of person…And so on trivial matters, each is testing his determination and the will. In the initial period management team has included Taiwan's tappasaki Worker Hu as well as Japanese-style grilled meat Worker Xu, the Yang shopkeeper, these people let the story master's gratitude continuously in the heart, because they and he experienced difficultly together have started the stage; Then on December 26, 2006 has begun in the Daning international commercial square the second Akazaka pavilion; Speaks of Shanghai, the new world is the tourist must arrive at the place, many well-known dining enterprises would to do everything possible to enter and be stationed, the Akazaka pavilion is the specialized high quality dining room, cannot absent naturally. Therefore in June 15, 2007, the third Akazaka Pavilion New World Shop has begun, official provides Chinese and foreign tourists' brand-new feeling and enjoys. At the same time, the travelling together friend introduced the well-known Japanese citizenship attended to the long Ikeda merit department to join the product team, the Akazaka pavilion also found the market the localization: The Japanese-style grilled meat adds on fine Japan to attend.
The story speaks of here only then is only a beginning, story master Mr. You Zhongwang hoped that is borrowing the process which he struggles, collects many experience's accumulation puts in order, in addition shareholder Mr. He Weizhong, yellow star gentleman, Mr. You Zhonghui a investment management, continues to start out the more Akazaka pavilion dining room, provides the nutrition rich good food to give more customers. Also will anticipate in the near future, the Akazaka pavilion will succeed the management know-how edition to complete, assists the human who will want the undertaking to ally the Akazaka pavilion together, will develop the Akazaka pavilion together the enterprise domain, achieves mission which the pioneer, the alliance, the consumer three will win.